Peter Proud is passionate about innovation, business, and the development of young talent. Having spent most of his career working in Microsoft in a very innovative and entrepreneurial role, he has returned to Scotland to start a software business focusing on making great software, developing young raw talent and delighting clients. Peter is active as an ambassador for Young Enterprise Scotland and on the Digital Transformation Board for Scottish Government. He sees Scotland as a world leader in innovation that sometimes struggles to commercialise these inventions/advancements. Peter would love to help Scotland become more prosperous through this commercialisation and become a thought leader in the next generation of green, healthy, and prosperous living.