Eating and the moral order: Past and present
When
Wednesday 21 October 2026
18:00 - 19:30
Where
The Royal Society of Edinburgh
22-26 George St, Edinburgh EH2 2PQ
View directions on Google Maps
Format
Hybrid
Access
Hearing loop, Wheelchair access, Wheelchair accessible toilets
Age
Suitable for ages 16+
Cost
Free to book
About this event
Our Autumn Gifford Seminar unpacks themes and questions from Professor Steven Shapin’s Gifford Lecture at the University of Edinburgh.
Esteemed historian of science Professor Steven Shapin joins us for the RSE’s Gifford Seminar. Together, with questions from other expert panellists and the audience, we’ll dive deeper into the relationship between food, society, and ethics.
The advance of well-intended dietary expertise has seemingly marched in lock-step with the advance of bad eating. That is to say, there are problems of credibility and efficacy attached to expertise about what people should eat. Why might this be the case? And what can be done about it?
One response has been efforts to circulate expert advice more widely and clearly— informative labels, educational publicity, well-designed graphics, suggestions for preparing economic and nutritious meals. Another has been to identify bad influences – advertising, commercial foods designed to addict – or bad circumstances – for example, “food deserts”. A less-explored approach would be systematic efforts to find out why people decide to eat as they do, and what role foods play in the everyday fabric of their lives.
Please note: You do not need to have attended Professor Shapins’s lecture at the University of Edinburgh before coming along to this event. You can find an overview of Professor Shapin’s previous Gifford Lecture on the University of Edinburgh’s website.
Event type
Contributors
Professor Stephen Shapin
SPEAKER
Professor Rachel Norman
Chair of Food Security and Sustainability, Institutional Dean for Research Engagement and Performance, University of StirlingRachel Norman received a BSc Hons in Mathematics from the University of Liverpool in 1991 and then did a PhD in mathematical biology there, graduating in 1995. She spent a year as a postdoc in the zoology department in Oxford before coming to the University of Stirling in 1996 as a lecturer in the department of Computing Science and Mathematics. Her research focuses on mathematical models of infectious disease dynamics and control. Most of her work has been in animal disease, with specific expertise in tick-borne infections. In 2013, she was promoted to the position of Professor of Food Security and Sustainability. Her more recent focus has been interdisciplinary approaches to food security, including community growing systems. From a mathematical point of view she is working on trade-offs in the food system. Rachel was made a Fellow of the RSE in 2023.
Mrs Lucinda Bruce-Gardyne
CEO and Founder, Genius FoodsSince graduating with a Physiology degree, Lucinda has spent her career working with food. After training at Leiths School of Food and Wine and the Michelin-starred Bibendum Restaurant, in London, she ran a successful catering company before returning to Leiths to teach. There, she co-authored the award winning Leiths Techniques Bible, focusing on the functionality of mainstream ingredients and cooking techniques.
After her sons were diagnosed with a severe dairy allergy and gluten intolerance, she published How to Cook for Food Allergies, demonstrating how to successfully substitute mainstream ingredients in allergy-free home cooking. Gluten free bread was the hardest recipe to perfect, but Lucinda was determined to crack it for her gluten intolerant son and others like him. In 2009, Lucinda founded Genius Foods, launching the first soft, fresh gluten free bread and 26 other bakery staples across the UK and globally. Lucinda stepped down from her company in August 2022 to pursue other interests and Chair Scotland Food and Drink.
Appointed as Royal Society Entrepreneur in Residence at Edinburgh University in 2018 to 2021, Lucinda continues to support the School of Physics and Astronomy as industry advisor, stimulating industry and academic collaboration and pioneering scale up activity. In May 2025, Lucinda raised capital and became Executive Chair of the Edinburgh New Town Cookery School. Her vision is to train the next generation of leading chefs and food and drink entrepreneurs, to use the school to support food and beverage product launches, promote Scotland’s larder and engage the community in the joys of cooking and eating together. In addition to her new role, Lucinda mentors and invests in innovative new food and well-being businesses. She is an NED of The Scale Up Institute, Interface and two pioneering start-ups, Libereat and Ava Innes.
In 2012 Lucinda won EY Emerging Entrepreneur of the Year and was elected as a Fellow of the Royal Society of Edinburgh in 2017. In 2018 Lucinda was nominated as one of the Maserati Top 100 Innovators and was named in the top 100 Women to Watch, in the annual Cranfield University Female FTSE Board report. In July, 2025 Lucinda was awarded an Honorary Doctorate for Business Administration from Queen Margaret University, Edinburgh.
Lucinda lives in Edinburgh with her husband and three sons.
Professor Sir Ian Boyd FRSE, FRSB, FRS
University of St AndrewsContact us
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